I know that if I can improve a companys sales earnings by 27 within one quarter, given the best education possible i will be able to do that on a wider scale, working as a consultant in more rural areas in addition to cities throughout. I look forward to being able to give local businesses a completive edge in the global marketplace. Since i was a little kid I have had lofty plans; however, using my degree to change the economic future of Africa by doing something i enjoy is quickly becoming a reality. The quality of education I will receive from your program in combination with my experience will provide me with the tools necessary to develop, implement and assess effective branding and change the continent one small business at a time.
Statement of, purpose for mba, marketing, mba, statement
After working in sales, marketing and branding I have a unique perspective on brands which has allowed me to develop campaigns that improve business for my clients. These experiences along with my academic record make me the ideal candidate for the graduate program you offer. In your program I will be exposed to brand management, marketing concepts, and business principles and data and analysis. The courses offered in the program will further develop my skills in analysis, assessment and brand development. In addition to building a solid academic foundation it will also provide countless hand-on experiences that I will help me get that much closer to meeting my long term goal of improving the image of African brands. Just like most people i want to see my community thrive. I dont want to see so much of our money go into the pockets of international brands. Instead I want more African companies and products to have highly recognizable brands. I want more Africans to support these small businesses and watch them grow. In addition, i want to help these same businesses develop brand recognition the so that they can compete in the global market.
It will provide me exposure to new techniques and strategies that are implanted by the juan large international brand moguls whose efforts I will be able to adapt to meet the needs of local business. Even though i know there will be challenges i know from previous experiences how to think creatively to overcome them. Most of the large projects I have worked on have been run very smoothly, but there was this one project that seemed doomed from the start. One of my top clients had placed an order to have a billboard installed; however once the order was paid and processed it looked like there was no way to complete the project by the deadline. At one point the client even asked for a refund and I told them a refund could only be issued after a deadline was missed. With that in mind, i was determined to complete the project on time. I organized a group of contractors who were able to take the job and complete is as promised. . This experience taught me the value of developing strategic alliances with other companies to ensure project completion as well as it taught me the need for teamwork and the ability to follow through.
In addition to competing with brands with international recognition, smaller or family owned businesses must rely on the services of a marketing and branding specialist. This is especially true in Africa, a county that is historically not known for product or brand development. For some, this isnt a very high essay priority, but for others, like myself, who wish to see the current local businesses grow and thrive i want to be part Africa has the potential of becoming a more stable economic region. Although it will most likely pale in comparison with global marketing giants like the us, china and the eu for many years to come, africa the resources and the skills to produce marketable products on a global scale. It is my goal to make this idea a reality. I want to help make africa a better place to live by creating opportunities for economic development by implementing strategic marketing plans aimed brand recognition for top companies in the country. Therefore instead letting things remain the way they are i want to learn effective techniques, basic principles and proven methods necessary to creating innovative, original, attention getting marketing that sparks positive brand recognition. The skills I will learn in your graduate program will enable me to work with African businesses, firms or brands to help improve the local economy while competing in the global market.
Within the last twenty years a lot has changed. It is not unusual to see a teenager living in the city drinking a soda pop or eating at a fast food restaurant. Even those not exposed to the hustle and bustle of the city wear shirts and other articles of clothing designed solely to advertise a particular product or brand. And although advertising to new markets is nothing new, the internet and a global market has changed the way some companies are able to do business. In most instances the bigger the company the more likely they will succeed. This places thriving local businesses at an automatic disadvantage unless they too are able to develop a dynamic brand and marketing campaign that gets the attention of customers all over the world. While most would assume that in the age of technology and the global market establishing a brand name couldnt be any easier, many would be surprised as to how difficult it can. Unlike marketing locally to consumers who are most likely in need of the product getting the attention of a consumer base that is already receiving an overwhelming amount of product placement ads favoring one brand over another requires an ability to read and analyze market. So while technology has made it easier to make products available to a broader audience it has also made it more difficult to decipher between competing brands.
How a, statement of, purpose for mba, marketing, could Help
What the admissions committee will read between the lines: self-motivation, competence, potential as a graduate student. Emphasize everything life from a positive perspective and write in an active, not a passive voice. Demonstrate everything by example; dont say directly that youre a persistent person, show. If there is something important that happened to you that affected your grades, such as poverty, illness, or excessive work, state. Write it affirmatively, showing your perseverance despite obstacles.
You can elaborate more in your personal statement. Make sure everything is linked with continuity and focus. Unless the specific program says otherwise, be concise; an ideal essay should say everything it needs to with brevity. Approximately 500 to 1000 well-selected words (1-2 single space pages in 12 point font) is better than more words with less clarity and poor organization. Growing up in Africa i have seen the power effective marketing and branding can have on a product or company.
C) Work experience, especially if you had any kind of responsibility for testing, designing, researching or interning in an area similar to what you wish to study in graduate school. Part 3: Discuss the relevance of your recent and current activities. If you graduated and worked prior to returning to grad school, indicate what youve been doing: company or non-profit, your work/design team, responsibilities, what you learned. You can also indicate here how this helped you focus your graduate studies. Part 4: Elaborate on your academic interests.
Here you indicate what you would like to study in graduate school in enough detail to convince the faculty that you understand the scope of research in their discipline, and are engaged with current research themes. A) Indicate the area of your interests. Ideally, pose a question, define a problem, or indicate a theme that you would like to address, and questions that arise from contemporary research. This should be an ample paragraph! B) look on the web for information about departments youre interested in, including professors and their research. Are there professors whose research interests parallel yours? If so, indicate this. Check the specific program; many may require you to name a professor or professors with whom you might work. C) End your statement in a positive manner, indicating your excitement and readiness for the challenges ahead of you.
Statement of, purpose for mba, marketing
Think of the statement of purpose as a composition with four different parts. Part 1: Introduce yourself, your interests and motivations. Tell them what youre interested in, and perhaps, what sparked your desire for graduate study. This should be short and to the point; dont spend a great deal of time on autobiography. Part 2: Summarize your undergraduate and previous graduate career a) Research you conducted. Indicate with whom, the title of the project, what your responsibilities were, and the outcome. Write technically, or din in the style of your discipline. Professors are the people who read these statements. B) Important paper or thesis project you completed, as well as anything scholarly beyond your curricular requirements.
The admissions committee will want to see that you can put your ideas forward in a logical manner without wasting words. They have many applications to go through and appreciate short, well-expressed essays). G "Faster, stronger, higher, has resonated the ideals of the Olympics since its inception, and it reminds us of the commodious nature of competition, and mankinds ability to strive for the greatest heights of our capabilities. This is the prominent reason why dionysus athletes are considered to be role models in our society, giving them a priceless commodity for companies seeking help in having their product reach the masses, which would be enabled through sponsorship of such role models. . While opinion leading is an instrumental aspect of sports marketing, it is not the only aspect present, as an athlete in an unpopular sport would not be marketable, which brings another crucial element into play; marketing the sport itself. Our group has chosen to study sports marketing, because with all the changes in the world, the one constant has been the universal language of sports. No matter how old we get, sports has the ability to nostalgically transform us to our childhood when we dreamed of running faster, being stronger, and jumping higher, which is a very powerful tool in marketing. The statement of purpose should convince readers the faculty on the selection committee that you have solid achievements behind you that show promise for your success in graduate study.
or university will be the right place for you and will be able to help you achieve your purpose. While you will want to show that you know all about the course and college you are applying to, resist the temptation to tell them what they already know. Try to show what particular courses, clubs, and other experiences you are looking forward to, but avoid general statements such as "your university is renowned for the quality of its teaching and facilities". In general, things that everyone could write have no place in your own sop. Before submitting see that you have covered all the points in the checklist. The points on our writing a statement of purpose tips page and the example statement of purpose page will help you get the right approach and style. Finally, remember that a statement of purpose is not an exercise in creative writing - stylistic tricks such as direct speech or dramatic openings annoy the reader.
That reveals your passion for your area of study. You should explain the reasons behind the choices you have made, especially the choices that have led you to the decision to pursue a master's degree. Students often make the mistake of writing too much about the past. The 'purpose' in statement of purpose refers vietnamese to your goals. Why do you want the course you are applying for? What will you do after the course? What do you want to do in the long term?
Statement of Purpose Professional Sample for Marketing
If you are applying for a postgraduate degree in the us you will usually be required to write a statement of purpose (SOP). The sop is a fairly long essay (600-1000 words in which you give an honest and carefully considered presentation of your goals. You also need to show that you have an aptitude for the subject you have chosen, and have a background that fits you for the subject and level you are applying for. The statement of purpose should also give a good indication of the type of person you are. In all sops din the way you analyze your experiences is more important than the experiences themselves you don't need to invent exciting experiences. You just need to show that you have introspected about the events in your own life, and know how you have been shaped by them. You should cover something of your educational experience and interest in the subject. You might choose to write about a particular project, internship, book, etc.